The Communications Council

The Communications Council is the peak body representing agencies in the marketing communications industry to media, government and the public.

The organisation was formed in 2010, bringing together the Advertising Federation Australia (AFA), the Australasian Writers and Art Directors Association (AWARD), the Account Planning Group (APG) and the Australasian Promotional Marketing Association (APMA).

Based on the concept ‘together stronger’, we champion a proactive and united industry approach. We create a footprint across the increasingly integrated world of creative, digital, healthcare, design, direct marketing, promotion, public relations, and creative production companies and strategic planning consultancies.

As the marketing advertising communications industry’s not-for-profit peak body, The Communications Council encompasses more than 190 member agencies, with individuals represented under APG, AMG and AWARD.

We help grow member businesses and develop individual careers through the provision of online training and career development programs, industry awards, advocacy and support.

For membership details, go to the ‘membership’ page.
Our Purpose: To promote the value of agencies by engaging with clients, the industry and the government.

Our Goal: To make our members more professional and more profitable.

Our Objectives: To provide industry guidance and leadership and to raise standards and professionalism.
To offer continuous professional development for the attraction and retention of agency talent.
To champion commercial creativity and effectiveness.