Founded in Chicago in 1935 with eight employees and three clients, today Leo Burnett Worldwide, Inc (www.leoburnett.com), operates a global network of over 200 operating units, including 98 full service advertising agencies in 84 countries and a variety of specialty marketing services including direct, database and interactive marketing, sales promotion and brand consulting. Using its proprietary Brand Relief System, Leo Burnett creates ideas that inspire enduring belief for many of the world's most valuable brands, including McDonalds, Walt Disney, Malboro, Kelloggs, Nintendo, etc. In 2001, The Gunn Report named Leo Burnett Worldwide "the Most Awarded Network in the World".