This role is about creating meaningful change by shaping how people experience and interact with our clients' brands, products, and services.

Who we are

Rare is one of Australia’s most awarded, independent agencies, based right here in Perth. We create meaningful change with people at the heart, making brands more human through ideas that aren’t just seen, but felt.

Visit hellorare.com or @hello.rare on socials to get to know us a little better.

About the role

We're looking for an Experience Design Lead to drive our thinking and define our approach. This is a role for someone who is passionate about connecting creativity, technology, and genuine customer needs.

You'll be the bridge between strategy and design, using your deep knowledge of design thinking and systems thinking to make our clients' brand promises a reality. Crucially, you'll be joining us at an exciting time of growth and will have the space to truly form and shape this offering as we evolve the agency.

As an Experience Design Lead, you will:

• Set the Direction: Taking ownership of the Experience Design roadmap and strategy at a macro level, ensuring our work is desirable, viable, and feasible.
• Building the Culture: Helping to contribute towards our collaborative culture of strategy, creative and design excellence across all teams, and mentoring junior designers and strategists.
• Driving Innovation: Championing a customer intelligence-led approach to identify and drive new opportunities for innovation and differentiation within client businesses.

This is a senior position, perfect for someone who is fluent in human-centered design methodologies and eager to stretch their influence into shaping broader brand and service ecosystems.

Responsibilities

You can’t go wrong if you nail these:

• Lead with Human-Design Thinking: Take the lead on setting up smart, scalable ways of working that integrate our agency's strategy, business psychology, and change management.
• Innovation & Concept Creation: Translate customer and behavioural insights into tangible, innovative service concepts and experience blueprints, proactively identifying new opportunities for client innovation and differentiation.
• Advanced Prototyping & Testing: Influence the full human-centric project cycle, from stakeholder research to prototyping and testing digital, physical, and spatial interfaces and interactions.
• Facilitation & Storytelling: Design and lead high-impact, transformative workshops and co-design sessions to explore, prototype, and validate new ideas with clients and teams.
• Deliverables & Communication: Develop and own comprehensive experience artifacts like journey maps, service blueprints, personas, and future-state frameworks, communicating these design outcomes clearly to both client and internal executive teams.
• Expert Collaboration: Serve as the expert consultant (CX, UX, UI) for Experience Transformation programs, collaborating closely with Strategists, Creatives, and UX/UI designers to bring complex experiences to life.

About you

• Experience: 6+ years in service, product, or experience design roles, with a history of tackling complex challenges in fast-paced, multi-disciplinary environments.
• Core Methodologies: Deep, practical expertise in design thinking , human-centred design, and applying systems design and business psychology to strategic problems.
• Tool Fluency: Proficient in design and prototyping tools, particularly Figma , and experienced in implementing design systems.
• Leadership Skills: Proven ability to mentor, lead change, and communicate complex concepts effectively to all levels of stakeholders.
• Passion for People: You believe in treating others with dignity, empathy, and genuine consideration, creating an inclusive and collaborative environment.

What makes us Rare

We’re a bunch of ideas-first, honest collaborators who care more, dig deeper and show up in ways clients don’t expect.

Join us at an exciting time of growth as we expand our Experience Design team, working with incredible clients across WA, Australia and beyond. Expect big projects, a supportive team, flexible work, and plenty of opportunity to grow.

Why Rare?

• Join one of Australia’s most awarded and proudly independent agencies, with a culture built on collaboration, creativity and care.
• Be part of a growing Experience Design team, with room to learn, progress, and fundamentally shape our future.
• Work with a diverse portfolio of amazing local, national and global clients.
• Take advantage of 50+ workplace perks including birthday leave and doona days.
• Enjoy flexible work arrangements, a supportive environment, and a strong commitment to development.

The Fine Print

We are committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

No recruitment consultants please.

As we strive to Be Good Humans we will endeavour to respond electronically to all applications that are unsuccessful. However we appreciate your understanding that due to the high number of applications that we may receive, we may be unable to reply to individual phone calls or emails.