Marketing Campaign Manager 

Work for a big-hearted charity that makes a difference in the lives of people facing breast cancer in WA

Join our dedicated Marketing team at Breast Cancer Care WA and play a pivotal role in supporting our mission to become Western Australia’s leading Breast Cancer Support Service.

Full-time

About the organisation

Breast Cancer Care WA (BCCWA) is a WA charity funded entirely through donations and fundraising in the community. We provide personalised services such as specialist breast care nursing, counselling, and practical and financial support to anyone diagnosed with breast cancer in WA, for as long as they need it – free of charge. 

About the role 

A newly created role, the Marketing Campaign Manager will be at the forefront of driving Breast Cancer Care WA's digital presence, leading innovative strategies that ignite engagement and inspire action. In this dynamic role, you'll spearhead multi-channel campaigns, craft compelling content, and master SEO/SEM to amplify our impact and boost donations. You'll also take charge of overseeing and elevating our fundraising campaigns when it comes to marketing, ensuring they not only meet but exceed targets and create highly-engaged audiences. With your passion and vision, you'll shape the stories that resonate with our audience, ensuring every piece of content aligns with our brand and leaves a lasting impression, propelling our initiatives to new heights.

Join our Marketing Team at a pivotal time as we develop our new strategy and expand our impact like never before. This is your opportunity to be part of a bold new chapter, driving innovative initiatives that will take our marketing efforts to the next level.

Key responsibilities

Digital Marketing and Analytics

• Lead, develop and execute multi-channel digital marketing campaigns, communications and content across various channels
• Provide ongoing monitoring and analysis of digital marketing efforts
• Develop campaign briefs, key messages, and compelling copy for different channels and communication schedules to take each campaign to market.
• Lead key content marketing partnerships as they arise
• Manage our Google Grant Ads account and create and manage Google Ad campaigns targeting specific audiences to promote BCCWA’s offerings and events
• Actively create, produce, and curate social media content on a regular basis
• Use video storytelling as a key medium to achieve reach and engagement on immersive video platforms
• Lead BCCWA’s Content & Digital strategy across IG, FB, our Blogs, Search & EDMs and work collaboratively with the Brand and Communications Executive on website and LI

Reporting and Analysis

• Derive audience insights and analyse campaign data to optimise ongoing and future campaigns across all channels
• Produce regular marketing and fundraising reports to report on customer engagement, sales against targets and performance metrics for digital campaigns.

Media Relations

• Coordinate media activities related to fundraising efforts, including radio, TV, and print.
• Build and maintain relationships with media contacts to secure coverage and support for fundraising campaigns.

Influencer and Ambassador Engagement

• Identify and engage with influencers and ambassadors to support fundraising campaigns.
• Develop partnerships to amplify campaign reach and impact.

Fundraising Support

• Work closely with the Community Fundraising, Events, and Individual Giving teams to provide strategic marketing support
• Provide brand-aligned graphic design support for community fundraising, events, direct mail, corporate partnerships, and major gifts.

Email Marketing

• Develop and manage email marketing campaigns (EDMs) to engage supporters and drive donations.
• Monitor and analyse email performance to continuously improve effectiveness.

Organisational Support

• Provide direction, support and timely feedback, whilst managing the workflow and workloads of the Marketing Coordinator
• Complete general administration tasks related to the digital marketing function including reporting
• Contribute to the efficient and effective functioning of the team to meet organisational objectives.

Benefits and perks

• Rare opportunity to work with passionate, like-minded people who enjoy being a part of an organisation that makes a difference within the WA community
• An inclusive culture of dedicated, passionate and professional team members
• Close to public transport
• Free onsite parking
• $15,900 (tax free) salary packaging

Essential

• Experience leading and delivering digital marketing campaigns
• Demonstrated experience and understanding of Analytics and Google Ads.
• Proven experience with SEO and SEM to help drive growth and experience in using Google
• In-depth knowledge of various social media platforms and best practices
• Demonstrated graphic design skills and experience including the ability to understand, interpret and work to briefs and brand guidelines.
• Demonstrated ability to think strategically, identify and resolve complex issues, digitally savvy and passionate about digital trends.
• Strong writing and editing skills, demonstrating accuracy, creativity and a knack for presenting complex information in a clear and engaging way, across a range of formats.
• Commitment to the values and objectives of Breast Cancer Care WA

To apply for this role, email recruitment@breastcancer.org.au with your resume and a covering letter specifically addressing your experience and/or skills relevant to this role.
Applications close 25 August 2024, but we encourage you to submit your application as soon as possible, as we will begin the shortlisting process immediately.

When submitting your application, please address the following questions:

• What excites you about this role and about working with Breast Cancer Care WA?
• What challenges do you foresee in a role like this and how would you overcome them?
• What do you believe are the most important skills and qualities in a successful Marketing Campaign Manager? How have/how will you demonstrate these?
• What are your salary expectations?